Background
The project aimed to optimize the acquisition of mobile app downloads for Canadian Tire by implementing organic tactics on their website.
When app is downloaded: the incremental customer spending increased $360+ yearly.
Conversion rate using the mobile app is 47% higher than mobile web visitors.
Challenge
The challenge was to modernize and improve the customer experience of the already existing app acquisition component found in the footer of all Canadian Tire East & West retail brands.
Info
My Role - Designer
Team - 1 Product Manager, 1 UX Researcher, 1 Accessibility Lead
Tools - Figma, Baymard, User Testing
Time Duration - 3 Weeks
My Contribution
Solely created and delivered low and high fidelity mockups, prototypes and addressed all design related requirements and assisted UX researcher in discovery phase and user testing.
Previous Design
Desktop users were led to a dead-end which hindered their ability to seamlessly get access to the mobile app.